When it comes to heart, purpose, and community impact, Bully the Bull stands tall! The SCM Bully The Bull M.B.R.A.C.C. Award proudly carries his name, representing strength, leadership, and love in action through The Bully The Bull Foundation — empowering youth across Memphis and beyond.

A Presidential Lifetime Achievement Award recipient and recognized with an official Bully the Bull Day in Memphis, his mission to combat bullying, build leaders, and change lives continues to make a lasting difference. Through partnerships with the NFL for The My Cause, My Cleats!, Washington, D.C. communities, and the NFL Alumni Association, Bully the Bull’s influence proves that not everything legendary stays in the past — some legends are living right now.

For the first time ever, the SCM Awards proudly presents the M.B.R.A.C.C. Award (pronounced “Embrace”) — named in honor of Maurqavia Haney, whose courage inspired a national movement to stand up against bullying.

Maurqavia, aka Young Mbracc, was the heart behind The Bully the Bull Foundation, founded by her father Maurice Ballentine after her courageous battle with juvenile diabetes and the emotional toll of being bullied at school. What began as a father’s mission to help his daughter find strength became a citywide movement and later a national campaign, empowering youth to rise above cruelty through love, leadership, and resilience.

As both a songwriter and performer, Young Mbracc used her voice to spread hope and empowerment. Her legacy continues through the foundation’s work — inspiring young people to stand tall, speak out, and embrace their inner strength.